PL Communications specializes in insurance marketing communications.

The insurance landscape has changed during the past few years.

Agencies are faced with competitors who are merging to form larger agencies with more marketing clout.

Carriers expect more new business production from agents, and they are diversifying product lines and adding technology to stay competitive.

Smart players are introducing niche products as mainstream auto and home insurance products increasingly are online commodities.

The healthcare insurance market is literally changing every day.

Our marketing communications firm PL Communications (PLC) is firmly planted right in the middle of this sea of change. 

Our current client list includes a network organization of 40+ agents that is expanding rapidly, a top 50 broker seeking acquisitions of smaller B2B agencies to build its book, a small local independent agent seeking to expand by acquisition and niche marketing, major carriers like Selective and York as well as niche players like Rockwood Insurance among others.

Our firm’s services range from branding to market research.  While our main focus is insurance, we have also worked with dozens of small and medium size businesses as clients.  As a result, we not only understand the insurance industry but also the client base you want to reach.

We provide insurance firms marketing communications services including websites, content development and SEO, branding, advertising, public relations, sales literature, direct mail and email marketing, trade show displays and special events, video and presentations, and marketing research.

Insurance Client

Admiral Insurance
Agency Network Exchange
Alta Services (case management)
Atlantic Risk Specialists (wholesaler)
BGIA - Business & Govt. Insurance
Blue Cross/Blue Shield of NJ
Capacity Group (42nd ranked broker)
Carrier Specialty Services (claims)
CHART Exchange (Cover Holders And
Risk Takers)
CHN Solutions PPO
Consolidated Insurance Agents NJ
CPI Insurance Group
Declaration Brokerage
Fox Point Programs
Home Life Insurance
Interstate Motor Carriers
Meeker Sharkey
Mutual of New York (MONY)
NAESIP (environmental ins.)
NIP Group
Public Servants Defense Agency
Risk Management Services (E&O)
Rockwood Programs
SelecTech TPA
Selective Insurance
Target Markets (Programs)
Tower Group
TPA/Third Party Administrators
Tribus Financial Group
Wright USA
WSIB Motorsports Insurance
York Insurance

With 20+ years of experience in the insurance industry, PLC has worked with carriers and agents to help increase their market share.