insurance marketing communications

About PL Communications

We are very hands-on and work closely with you to develop a program to help you engage your target audience and increase your revenue.
We provide marketing communications services including websites, content development and SEO, branding, advertising, public relations, sales literature, direct mail and email marketing, and video.

PL Communications Principal Paul Lavenhar has conducted marketing communications for such clients as:

  • Insurers MetLife, Selective Insurance, Admiral Insurance, and Rockwood Insurance.
  • Manufacturers like Tingley Rubber, Novartis, and Sumitomo;
  • Publishers like Bertelsmann and Oxford University Press;
  • Nonprofits including Summit Speech School and Bridgeway Rehabilitation;
  • Colleges like Kean University and Rutgers.

    • As a writer, Paul has:
    • Published twelve books about regional economic trends, three children’s books, a grammar textbook, and a book that chronicles a grassroots lobbying campaign.
    • Interviewed thousands of people from CEOs to social services clients.
    • Published over 300 profiles of various businesses, from manufacturing to pharmaceutical research to insurance and much more.
    • Produced and written music videos for nonprofits – wrote the songs, produced the songs in the studio, directed and produced the videos, conducted interviews, wrote the scripts, and promoted the videos.
    • Developed and written ads, press releases, newsletters, corporate profiles, scripts, email and direct mail, Ebooks, White Papers, presentations, and promotional materials.
     

    Paul Lavenhar has written hundreds of business profiles as co-author of these books:

    Baltimore: Bringing Our Lives into the 21st Century
    Gateway to America: New York City Metro Report
    Greater Newark: A Microcosm of America
    New Brunswick & Middlesex County: The Hub and the Wheel
    New Jersey: Setting the Pace for the Twenty-First Century
    Northern New Jersey: Gateway to the World Marketplace
    Somerset: County, New Jersey: Three Centuries of Progress

    Articles for CHART Magazine
    The Power of Words
    Stand Out from the Competition
    It Is All About the Niche
    Is Your Website Hurting You or Helping You?