PL Communications specializes in nonprofit marketing communications.

When you are marketing your nonprofit, you are not only competing for attention with other nonprofits but also with every other business on Facebook, YouTube, and other media.

In order to raise money, attract attention to your cause, and recruit volunteers, you need a way to stand out.  PL Communications can help you tell your agency’s story the right way to the right audience. 

With more than 30 years of marketing and fundraising experience, we can help you accomplish what you need to be competitive, but just don’t have the staff or time to get done. In addition to our traditional marketing communications services, our principal heads up the band GoodWorks, which has helped 30+ nonprofits in the past three years from fundraising performances to publicity to music videos.

CASE STUDIES

Bridgeway Rehabilitation
·  GoodWorks performed at its fundraising events
·  Produced a documentary style video
·  Created a music video led to designing a new tagline and logo
·  The video became a marketing focal point to launch its 50th anniversary
·  Produced PSAs for distribution online
·  Developed a radio campaign on 101.5 to create awareness of the 50th anniversary
·  Wrote and designed 50th anniversary celebration book
·  Publicized the 50th and other events

Alternatives
·  GoodWorks performed at and publicized its fundraising events
·  Produced a documentary style video explaining its diverse program
·  Created a new website that can be easily updated by in-house staff
·  Created templates for marketing materials that can easily be generated by in-house staff
·  Produced its newsletters and annual report
·  Wrote and produced a music video with a community theme that reflects its marketing message
·  Publicized its role in the community online and in the press

Summit Speech School
·  Design its quarterly newsletter
·  Created and update its website
·  Produced ads, fact sheets, and presentations
·  Publicized its programs
·  Produced videos explaining the impact of its programs
·  Assisted with annual gala benefit