B2B, B2C, & Nonprofit Marketing Communications
PL Communications helps you communicate why prospects should select you and not someone else. Sending the right message to the right audience via the right media, proves you “get it.”
And, that’s how you “get” clients.
The copywriting, content development, lead generation, social media, LinkedIn strategy, email and direct mail campaigns, social media, PR, video, websites, ads, sales materials, and presentations we produce tell your story.
We also help you distribute the content so it gets into prospects' hands - and their heads.
We have also worked with dozens of small to Fortune 1,000 businesses plus many insurance companies and nonprofit organizations.
Our approach is to collaborate with our clients to develop the strategy that will work best to reach the audience you want. Our goal is to help you increase sales and revenue.
Projects
We have worked with Tingley Rubber from changing its branding to helping them break into new markets with market research, ad testing, ad campaigns, collateral, event support, and PR.
When Alternatives had to change due to a shift to fee-for-service, we helped them change their marketing including a website they could easily update in-house..
Niche marketing for NAESIP included content development, email, webinars, advertising, PR, and social media.
Our work with Selective has included advertising, direct mail, branding, events, sales materials, and more.
Paul Lavenhar’s band GoodWorks has helped many nonprofits including writing and producing music videos to promote their message.
Services
Content Defines You
To stand out, you have to tell your story the right way to the right audience. We use content to prove why someone should choose you over your competitors.
Insight Defines Your Audience
To persuade someone to see your point of view, you have to understand theirs. We apply customer insights to create messages that resonate with prospects.
Niche Marketing Grabs Them
One of the best ways to set you apart as being unique is to define your niche, and go after it. To get a prospect to look at your marketing message, it has to show that you “get it” about what they do.
Copy Tells Your Story
Paul Lavenhar’s strength as a writer is his ability to write in different voices – conservative to conversational. He has interviewed thousands of people from CEOs to social services clients – and written copy for over 500 businesses and organizations.